SEARCH ENGINE OPTIMIZATION - Past and present
In the past, SEO looked much like this:
- On-page optimization – Increase visibility to search engines, optimize for keywords, looks and performance are secondary concerns.
- Optimize content – Keyword rich content on every page; usefulness and relevance are not as important as keyword density.
- Build links – Build as many links as possible using only your top keywords and anchors.
At the end of the day the goal was to attract and please search engines, not people. This was never an ideal mindset, but no one could argue with the results. This general outlook is recognized as one of the driving factors behind Google’s changes to its algorithm.
Now, SEO looks much different:
- On-page optimization – More focus on creating a website that is well-structured, useful, and professional.
- Social activity – Social signals are becoming increasingly important; generating these signals is paramount.
- Improve credibility – Make sure to include evidence of awards, positive feedback, and other credibility boosters.
- Strengthen content – From freshness due to regular updates to focusing on user satisfaction, and on to how useful your content is to your readers.
- Engaging users – How much are people sharing your content? How often do people speak well of you?
- Build brand authority – Building an authoritative brand is just as important (if not more so) than ranking well for a chosen set of keywords.
- Content marketing – Blogging and other content marketing strategies and techniques are a great way to connect with people.
- Link earning – The next stage of link building, link earning requires that you earn links based on outreach and strong content.
- Increase local signals – Work harder to optimize your business for local searches.
- Stay ahead of the game – Work to combat the chance of slipping up and earning a penalty for your website by always working proactively to create the best possible website and SEO strategy.
What a change! SEO has gone from a “Me me me” approach to a “How can I help you?” approach with focus at last being shifted onto the needs and satisfaction of the average web user. Many more layers have been added, increasing the richness of SEO while also giving people a chance to excel in a variety of areas. If you’re great at writing content for your website, you can handle that aspect of your SEO strategy and bring in someone to help you with earning links and encouraging social signals.
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If you want to be successful at Search Engine Optimization, knowing how to approach things can be the deciding factor in just how successful you become.
Taking the “old” approach to SEO could not only seriously damage your website’s credibility in the eyes of your visitors, but it can also lead to a swift and decisive penalty being dealt to your website. Depending on the severity of the circumstances, your website could drop out of sight in the rankings for a while, or in the absolute worst of cases, be banned from a given search engine forever.
On the other hand, approaching SEO using the “new” set of layers can lead to many positive returns based only on how well you perform each task!
This article is written by Kris Dietz. Kris loves creating something amazing and then spreading the word about it! His mission is to develop and mold SEO into an amazing outlet of sharing valuable resources. He enjoys networking and meeting like-minded individuals.
Filed in: Internet